年初的微信公開課PRO上，微信團隊多次提到一句話—— “你們只需要把小程序做好，其他的事情就交給我們”，宣示要為小程序開發(fā)者提供更多助力。近日，微信為開發(fā)者上線了'小程序評測'功能，可以看作是這一策略的'一小步'。

現(xiàn)在，滿足'已發(fā)布小程序累計用戶100以上'這一條件的開發(fā)者，已經(jīng)可以在小程序后臺看到這項功能：是的，小游戲暫時沒包括在內(nèi)。

評測指標包含什么

據(jù)官方介紹，小程序評測主要會從運營指標、性能指標、用戶指標三個維度進行綜合評估，來得出小程序的數(shù)據(jù)表現(xiàn)。對于達標的小程序產(chǎn)品，會給予諸如2小時極速審核、開放內(nèi)測能力等獎勵。

之前，微信對外提到過正在搭建一個滿意度體系收集反饋，其中就涉及基于數(shù)據(jù)的評價體系。從當時的信息來推斷，這個'達標'的頭銜還是比較值得爭取的。因為這部分產(chǎn)品很可能會是重點扶持對象，有望繼續(xù)獲得諸如廣告信用金、官方案例展示等資源導入。

這項綜合評定需要經(jīng)由人工審核來完成。關(guān)于具體評測規(guī)則，微信官方的解讀有些拗口，因為他們將小程序審核的最終評定區(qū)分為'達標'和'不達標'，其中沈陽軟件開發(fā)

xxxx Among the three major indicators that determine whether 小程序 is up to standard, each item is divided into 'standard', 'good', 'excellent' and so on. For example, the following picture:

To put it simply, the operational indicators of the three major indicators are “achieving the standard”, the performance index is “excellent”, the user index is “excellent”, and the service audit is 小程序, even if it ranks among the best.

Regarding the evaluation time, the introduction given by 微信 is that the operational indicators and comprehensive assessment are updated once a day. Performance indicators, user indicators, and service audits are updated at the beginning of each month based on the performance of the previous natural month.

技術(shù)評測目前最強

In order to see the evaluation system and ideas of 微信 in more detail, please see a partner to make a detailed screenshot of their evaluation results, as follows:

Yes, the evaluation is very specific first in terms of technical calls in the "performance indicators". It can almost become a reference frame for technical optimization.

Similarly, in the communication with entrepreneurs, we can see that for most teams, the new 小程序 evaluation function has very obvious positive significance: First, the official evaluation indicators can provide guidance for product tuning; Come, and get the privilege gains when you get to the target.

用戶指標是下一步

Back to the evaluation, the “user indicators” are still quite obvious compared to the technical capabilities highlighted in the “violation” and “performance indicators” tracked by the operational indicators.

xx In 微信, the natural diffusion/fission capability of the product has always been an important source of growth, whether it is available, where the defects are, how to optimize, etc. These are optimization points that are closely related to products and operations. However, only by looking at the above description, how to adjust and optimize the product and operation under the guidance of the results, there is no clear reference to the details.

In other words, the performance metrics look good, but for many teams, if the program technology passes, the optimization space is not large. Developers are more likely to have more indicators or data to showcase their products and operations.

Of course, how to quantify these indicators, how to determine standards, and conduct technical testing is also a huge challenge.

In the interaction between real and entrepreneurs, I also learned about the concerns of some tool class 小程序 developers. They think that the evaluation of user indicators is not friendly enough for tool products because the users of such products have low retention and low frequency of use. But it does not mean that the product is not good enough. In addition, entrepreneurs hope that these evaluation results can be combined with resources such as search weights.

From the current direction, optimization and refinement around user indicators will be the next step in the evaluation function.

官方Q&A

Finally, if you want to continue to challenge reading comprehension after reading this article, attach the 微信 official QA on this feature:

Q1：參與小程序評測的基礎條件是什么？

A1: 小程序 has been released for more than 100 users, so you can participate in 小程序 evaluation.

Q2：如何才能最終評定是達標？?

A2: The operational indicators are “achieving the standard”, the performance index is “excellent”, the user index is “excellent”, and through the service review 小程序, the final evaluation can be rated as the standard, and the corresponding evaluation reward is obtained. On the contrary, the comprehensive assessment is not up to standard and no reward can be obtained.

xx Q3：小程序評測結(jié)果多久更新一次？?

A3：運營指標：根據(jù)昨天報告的最新違規(guī)情況每日更新;

績效指標：基于上個自然月的總體評估，每月初更新;

用戶指標：基于上個自然月的總體評估，在每個月的月初更新;

服務審核：根據(jù)上個月最后一天的操作，性能和用戶指標判斷是否進行審核評估，并在每個月初更新審核結(jié)果;

綜合評估：基于最新運營指標，績效指標，用戶指標和服務審核的綜合評估，每日更新。

Q4：運營指標具體怎么樣才能達標？用戶指標、性能指標怎么樣才能達到優(yōu)秀呢？

A4：1）根據(jù)最近的小程序違規(guī)情況評估運營指標。如果小程序違反規(guī)則3個月，則將其作為標準;否則，它將不符合標準。開發(fā)人員必須嚴格遵守平臺規(guī)范以避免違規(guī)。

2）根據(jù)小程序的匯海性能，頁面加載性能，JS接口性能，網(wǎng)絡性能，多媒體性能和開發(fā)人員工具體驗得分對性能指標進行全面評估。單個指標沒有絕對的對應關(guān)系。性能優(yōu)于大多數(shù)小程序將被評為優(yōu)秀。

3）根據(jù)每月小程序的用戶增長和用戶粘性的多個指標對用戶指標進行綜合評價，并且與訪問者數(shù)量等個別指標沒有絕對對應關(guān)系。性能優(yōu)于大多數(shù)小程序將被評為優(yōu)秀。

可以根據(jù)小程序的實際性能來調(diào)整和優(yōu)化評估標準。只要努力遵守平臺規(guī)則，提高用戶增長和用戶粘性，并提高每個維度的性能，就有機會達到標準。

Q5：小程序評測獎勵的極速審核2小時具體是指什么？?

A5：小程序評估綜合評估為標準，開發(fā)者提交的小程序評審將在2小時內(nèi)完成，工作時間：周一至周五，9：00-21：周六和周日，9：-19。

Q6：服務審核如何才能通過？

A6：當小程序的運行指標達到標準時，性能指標優(yōu)秀，用戶指標優(yōu)秀，可以進入服務審核流程;否則，他們不能參加本月的服務評估和評估。服務評審每月進行一次，操作，績效和用戶指標作為上個月末的數(shù)據(jù)。服務審核將基于當前的平臺規(guī)則。有關(guān)詳細信息，請參閱《小程序評測服務審核細則》。當小程序滿足這些規(guī)則的要求時，可以傳遞服務審查。

與此同時，我們將根據(jù)新出現(xiàn)的問題，相關(guān)的法律和監(jiān)管更新或產(chǎn)品運營制定新規(guī)則。

Q7：服務審核中的3.1對于強制登錄的要求具體是指？

A7：本文不禁止授權(quán)登錄。希望開發(fā)人員以更合適和友好的方式授權(quán)用戶。當用戶不理解小程序功能和服務時，將強制授權(quán)體驗丟失。

＆lt;來源：公開號碼“看到真相”＆gt;