繼螞蟻金服支付寶小程序宣布向個人開發(fā)者開放公測之后，3月1日，由螞蟻金服主辦，創(chuàng)頭條聯(lián)合主辦，沈陽中關(guān)村信息谷創(chuàng)新中心，智谷匯協(xié)辦的螞蟻金服科技創(chuàng)新講堂在沈陽舉行。活動以“支付寶自運營之戰(zhàn)”為主題，由螞蟻金服支付寶小程序官方團隊的專家們和支付寶小程序創(chuàng)新大賽的優(yōu)秀選手，與現(xiàn)場眾多小程序開發(fā)者沈陽小程序開發(fā)

，創(chuàng)業(yè)者分享了支付寶小程序的創(chuàng)新生態(tài)與自運營玩法。

支付寶小程序開發(fā)者生態(tài)總監(jiān)賈詡在致辭中表示，支付寶小程序是螞蟻金服近三年最重要的戰(zhàn)略之一，支付寶小程序離“錢”“服務(wù)”“信任”最近，聚焦商業(yè)與生活服務(wù)，幫助廣大創(chuàng)業(yè)者和商戶連接螞蟻金服以及阿里巴巴的大生態(tài)，是不容錯過的新流量紅利。

螞蟻金服科技創(chuàng)新運營專家朱琰，螞蟻金服開放平臺產(chǎn)品專家皮維，螞蟻金服科技前端技術(shù)專家藍訣，分別從生態(tài)紅利，自運營方法，產(chǎn)品創(chuàng)新，技術(shù)等維度，介紹了支付寶小程序的定位，功能，場景，運營模式與價值等內(nèi)容。

據(jù)介紹，目前螞蟻金服及阿里巴巴擁有9億多全球用戶群體，其中精準(zhǔn)商家達到千萬級規(guī)模，覆蓋的商業(yè)場景達到150多個。

XX 而支付寶小程序自去年9月份正式開放以來，已經(jīng)上線了8萬個小程序，累積了5億用戶。其中在七日留存率、收藏次日留存等指標(biāo)上，位于行業(yè)前列。地域分布上，支付寶小程序從沈陽、上海、沈陽、沈陽等一線或者準(zhǔn)一線城市逐漸向二三四線城市邁進，已基本實現(xiàn)全國區(qū)域全覆蓋。

三期月賽榜單公布，小程序新晉玩家“星光璀璨”

當(dāng)天，螞蟻金服科技創(chuàng)新大賽負責(zé)人艾珈公布了ATEC支付寶小程序創(chuàng)新大賽2月月賽的優(yōu)勝項目，小黑裙瑜伽、UU跑腿、網(wǎng)約車寶典等項目入圍。

據(jù)了解，月賽冠軍可獲得3萬元的現(xiàn)金和數(shù)十萬的螞蟻金服資源扶持。

作為2018年底—— 2019年第一季度最受關(guān)注的創(chuàng)新賽事，支付寶小程序創(chuàng)新大賽伴隨著螞蟻金服平臺開放的步伐，吸引了全國數(shù)十萬開發(fā)者的關(guān)注。截止目前，大賽吸引了近2000家企業(yè)和個人開發(fā)者的報名。

除了冠軍高達30萬現(xiàn)金大獎頗具吸引力之外，大賽參與者可以獲得螞蟻金服多種資源扶持，包括入口、流量、技術(shù)等多種先期紅利。更有機會獲得螞蟻金服專設(shè)的STS計劃——3年共10億基金扶持，該基金專用于投資優(yōu)秀的小程序項目。

目前，支付寶小程序創(chuàng)新大賽已經(jīng)進行了3期月賽，共有超過20個優(yōu)秀項目脫穎而出進入優(yōu)勝者榜單。經(jīng)過幾輪更迭，目前躋身前10的項目包括：小黑裙瑜伽、元貝駕考、UU跑腿、汽車報價、諸葛找房查房價、寵掌柜、青團社兼職、木鳥短租民宿、有喵租包、網(wǎng)約車寶典。

引人關(guān)注的是，12月月賽優(yōu)勝項目“青團社兼職”以出色的產(chǎn)品設(shè)計和運營成績，在資本市場獲得青睞，日前獲得螞蟻金服領(lǐng)投、多家機構(gòu)跟投的數(shù)億B+輪投資。

優(yōu)勝項目現(xiàn)身說法，支付寶小程序新玩法

xxxx As the capital winter intensifies, entrepreneurs are increasingly challenging in terms of direction choice, capital investment, and flow acquisition. The cost of developing apps is so high that a large number of entrepreneurs have to turn to “小程序” to try and make mistakes with lower investment in order to find new development opportunities in new battlefields and scenarios.

On the same day, the monthly competition winners—— Yuan Xiaoli, the founder of Yuanbei Driving Test, came to the scene to share the “wonderful journey” after joining the Alipay 小程序 open platform.

Yuanbei Driving Test is an online learning vehicle tool that provides users with a series of services, from registration to taking a one-stop test driver license. Currently, the company cooperates with driving schools to over 5,000+ homes. In the traditional mode, user growth is relatively slow. By joining the Alipay 小程序 platform, users can use the time of debris to conduct theoretical problem library exercises and simulation exams, watch practical skills videos, etc. open quickly, do not occupy memory, reduce user access threshold, and accurately reach the needs of learning car users.

According to reports, Yuanbei driving test will be connected to Sesame Credit and Cloud Customer Service, providing users with free trials, first-school and post-paid services to further enhance the user experience.

According to reports, at present, many companies that include service brands and leasing businesses have achieved more flexible and diverse gameplay through access to Sesame Credit, and have gained user favor and market performance. Taking the brand of restaurant chain Deco as an example, after choosing to cooperate with the “credit free deposit-free” model of sesame application, in just a few months, the customer's monthly purchase frequency has increased by 42%, and the customer price is also from the original 43.02 yuan. It increased to 64.85 yuan, an increase of 32%.

3月月賽火熱開啟，贏取半決賽最后的直通卡

With the February moonfall coming to an end, the March month of the month also announced 匯海. With the advancement of the event, the competition for the registration project, the battle for the three seats in the first month of the game has become increasingly intense.

xx 對于月賽的選手，螞蟻金服準(zhǔn)備了豐厚的月賽獎勵，包括且不限于：

【資源和獎金支持】

1，冠軍，亞軍和季軍將分別獲得三萬元，兩萬元，一萬元的現(xiàn)金獎勵;

2，獲得集訓(xùn)營和半決賽的入圍資格;

3，云服務(wù)資源尊享VIP溝通咨詢;

4，入選小程序創(chuàng)新案例庫的資格。

【線下宣傳支持】

螞蟻金服為前三名準(zhǔn)備了價值50萬元+的支付寶小程序業(yè)務(wù)扶持，包括：

1，螞蟻開放日的展位1天;

2，ATEC螞蟻金融科技大會VIP展位1天;

3，螞蟻開放日嘉賓議題一個。

【運營資源支持】

螞蟻金服為月賽前三名提供了兩個百萬級別的流量入口二選一的權(quán)利：

1，朋友制表小程序聚合頁橫幅-1天

2，官方小程序快報生活號橫幅-1天

【大賽全渠道PR福利】

同時，獲獎優(yōu)勝名單將在大賽全渠道PR傳播。

據(jù)介紹，本次支付寶小程序創(chuàng)新大賽報名及上線截止時間為2019年3月20日，因此3月的月賽也是本次大賽最后一期月賽。在月賽獲獎不僅可以獲得獎金和相應(yīng)資源，還可以贏得直接進入半決賽的“直通卡”。

＆LT;來源：創(chuàng)頭條＆GT;

XX