小程序&微信生態(tài)春節(jié)期間精選要聞速覽

During the Spring Festival holiday, the red envelope war can be described as in full swing. During the New Year's Eve to the fifth day of this year, 823 million people sent and received 微信 red packets, and the number of people participating in the Alipay collection Wufu activities reached 450 million. As the protagonist of this year's Spring Festival red envelope marketing campaign, Baidu has reached a cooperation with the Spring Festival Evening to gain more users.

In addition to the hot red envelope activities, what are the highlights of the 小程序 ecology during the Spring Festival? Look together——

◇?小程序篇?◇

>>>小程序動態(tài)新聞

1、“春晚搖紅包”智能小程序春晚紅包互動208億次。In the 2019 Spring Festival Evening Red Packets event, under the support of Baidu's powerful technology, the global users enjoyed the experience of the innocent machine for the first time. At the same time, Baidu seized the red envelope activity in the Spring Festival Evening of 2019, showing the stability and reliability of Baidu Smart 小程序 from the underlying development to the front-end user experience.

2、支付寶退稅小程序使用人數(shù)漲113倍。During the Spring Festival holiday, the peak of Chinese outbound tourists came again. On the Alipay 小程序 platform, 小程序 related to overseas consumption, both in terms of traffic volume and transaction volume, ushered in a sharp rise. The total number of users of the Alipay rebate 小程序, which is refunded on the main code, has skyrocketed 113 times.

3、今日頭條上線爆料小程序。The 小程序 entry is placed in the content release bar of today's headline. Users can get cash rewards by uploading breaking content and providing media creation clues.

xx 4、支付寶小程序進軍北美市場。During the Spring Festival, Canadian mobile catering platform ClickDishes launched the same name 小程序 on Alipay, and traveled Chinese, Chinese tourists and Chinese students in cities such as Vancouver, Calgary and Edmonton. Click on the Alipay homepage to click on ClickDishes ", you can view all the restaurants that accept Alipay payment at the same time, and you can also order food online and offline, greatly saving your meal time.

5、“貓眼電影演出賽事”小程序用戶數(shù)突破2億。Since its launch at the end of 2017, the "Cat Eye Movie Performance Event" 小程序 has only broken through 100 million users in half a year, making it one of the fastest growing 微信小程序. In the just-concluded Spring Festival, Cat Eye 小程序 once again ushered in the latest breakthrough of 200 million users.

6、序多多發(fā)布新一期小程序產(chǎn)品更新。Among them, 微信小程序 update includes five categories of products: mall, micro-station, smart push, retail, community（具體內(nèi)容點此查看）; Alipay 小程序 update includes two major categories of products, shopping malls, Baidu smart 小程序 update including food 小程序 products（具體內(nèi)容點此查看）.

◇ 微信篇?◇

1、微信官方發(fā)布2019年春節(jié)數(shù)據(jù)報告，90后榮獲6個“微信之最”。From New Year's Eve to the fifth day, the number of 微信 messages sent increased by 64.2% year-on-year, and 823 million people sent and received 微信 red packets in these days.

On New Year's Eve, 微信 users have the most frequent activities, and the amount of single-day messages and circle of friends has reached its peak.

Among them, the 90s were fully active during the Spring Festival and won 6 “微信's best”, which were: the most 微信 messages were sent, the most friends circle was created, the most colorful expressions were sent out, and the maximum amount of red packets was received. Enthusiastic to leave the country for the New Year, 微信 study period is the longest.

xx 點評：這個微信春節(jié)大數(shù)據(jù)報道，你有假期素描嗎？